Web Site Design

Internet Marketing

Online Marketing Services

Search Engine Optimization

Web Databases

Serving Clients in the Baltimore, Maryland and Washington, D.C. Areas

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Internet Strategies, Inc.
224 East Cross Street
Baltimore, Maryland 21230

443.604.1094

You've decided that your company needs a professional web site design to promote your products or services on the Internet. But what kind of web site do you need? What's important in getting your message to potential customers on the web? Do I really need a web site at all? What is search engine optimization? Is Internet marketing important to my business? Internet Strategies can help you answer these questions.

In the early years of the commercial Internet, creating and promoting a web site was a relatively simple process. Companies would hire a graphics artist to generate a pleasing-looking site, and then the search engines would find it, categorize the site, and make it available to the public. Back then, the competition for customers on the web was much more limited as well.

Today, it takes a combination of eye-catching web site designs, proper placement of the web site with the major search engines, search engine optimization strategies, extensive copywriting skills, knowledge of the currently available technology on the web, and the willingness to work with a client to create a successful web presence. Let's take a look at each of these topics in a little more detail.

Web Site Graphics

An appealing web site is key to attracting and keeping potential customers on your web site. Combining color, images, and text into an attractive package is one challenge. Making that web site appear quickly and correctly on the customer's computer is just as important. Most studies of web site designs show that web surfers decide about a site's potential within ten seconds. According to a recent survey, only about 21% of households in the US are using high speed Internet connections, leaving over 75% using slower dial-up connections. That means that you have a very limited amount of time to get your message onto the potential customers' computer screen before they move to the next site.

Another variable in the web site design equation involves creating sites that will appear correctly on the computer screen, no matter which browser and hardware is being used. Even though Microsoft Internet Explorer™ maintains a huge market share lead in the browser war, Netscape and other browsers are being used by a large segment of the Internet population. Each of these browsers handles web pages in different ways, even between versions of the same browser. Quality web design ensures that your web pages will render correctly no matter which browser is used.

Captivating Copywriting

A beautiful looking web site will capture a viewer's attention for a certain amount of time, but the key to holding that attention is through good copywriting. Your web site visitor makes decisions about your business based on the information provided in the web site text. The web site design community adheres to the adage that "Content is King" when it comes to providing interesting and easily understood copy that is tailored to your target audience.

Search Engine Optimization

What is this search engine optimization that we keep talking about? People find your web site in different ways, including other marketing vehicles such as direct mail and advertising. But the primary means of finding web sites is through the use of web search engines (like Google or MSN search) and directories (like Yahoo). Each of these search engines has its own way of determining how to rank your web site, based on the keywords entered by the web searcher. Internet Strategies' search engine optimization specialists stay on top of the latest techniques to ensure high rankings for your web site based on your company's keywords.

Internet Marketing Services

Now that your web site has been built and optimized for the search engines, are we finished? Not if you want to be successful with your Internet marketing strategy. At this point our marketing specialists take control of the search engine submission process, and begin the tracking of your web site within the search engine results. If your web site is not producing the search engine rankings that are expected, we begin to tweak the site content until we reach the desired results. Even after this, we may recommend additional changes to your site down the road to further optimize your web site, based on future changes in the search engine world.

How Do We Get Started?

We've only touched the surface regarding the complexities of designing and marketing a successful web site. Take a look through our web site to find more detailed information, and then give us a call for a free initial consultation. Internet Strategies can show you how an affordable web site design can add dollars to your bottom line!

Internet Strategies is a Baltimore, Maryland based firm that delivers Internet marketing, web site design, and search engine optimization services to a variety of clients in and around Baltimore. We emphasize content driven web sites with quick page loads that take advantage of the latest search engine optimization techniques to target your customer base.

Internet Strategies takes a unique, strategic view of your web needs and translates those requirements into a web site design that attracts your potential customers, holds their interest, and initiates their contact with you. With our background in internet consulting, database design, and project planning we can get your web site running in a minimal amount of time, with maximum customer impact.

Contact us for a free consultation about your Internet web site needs.

Internet Strategies, Inc.
224 East Cross Street
Baltimore, Maryland 21230

443.604.1094