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The Path to the Internet - The Concept Phase


Web Site Design

Internet Marketing

Online Marketing Services

Search Engine Optimization

Web Databases

Serving Clients in the Baltimore, Maryland and Washington, D.C. Areas

Internet Strategies, Inc.
224 East Cross Street
Baltimore, Maryland 21230



At the beginning of your journey, ISI will be asking various background questions regarding your business, and your ideas about a web presence. Some seem very simple, but make a big difference in the way we develop and market your web site. These are only a sampling of the questions, but will give you an idea of the process we follow in determining your needs.

Do you need a web presence?
The answer seems obvious, but may not be. Do you have more customers / clients than you can support at this time? Perhaps your money would be better spent on building your business infrastructure. Are you changing your business model in the near future? Maybe you should wait until after those changes are in place to get your foothold on the web.

What kind of Web Site will you offer?
As you probably know, there are many different presentation styles available. We encourage our clients to explore the web to find a style that appeals to them. At the same time, we guide our clients toward web technology that will support their client base successfully.

Who are your on-line customers?
Depending upon your business, the customers or clients you seek online may be very different from the typical customer population. We will help you determine the demographics of your target audience.

What technology will your customers use to access your web site?
Many people believe that designing a site is a "one size fits all" proposition. In fact, your client demographics will determine how your web site is built. A client base with access to broadband (fast) Internet technologies could support more graphics intensive web sites. Customers with dial-up (slower) Internet access may not linger on a highly graphical site, but jump to a site that loads quickly.

Do you have a realistic budget?
Many site design companies offer "canned" packages for three, seven or more web pages, including specific numbers of graphics and amount of text per page. These discount offerings may satisfy your requirements for a web presence in the short term. But typically, the business owner will soon want to upgrade to a site that differentiates itself from the rest. Spending a little more the first time may save money in the long run.

What is your competition doing on-line?
Some of the best ideas for a web site come from looking at your competition. Remember, the Internet is just another marketing tool, and as in other marketing media, businesses tend to mimic each other. At the same time, you should seek to separate your site from the others. Think of a unique presentation, and see if it flies!

Internet Strategies, Inc.
224 East Cross Street
Baltimore, Maryland 21230



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