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The Path to the Internet - The Marketing Phase


Web Site Design

Internet Marketing

Online Marketing Services

Search Engine Optimization

Web Databases

Serving Clients in the Baltimore, Maryland and Washington, D.C. Areas

Internet Strategies, Inc.
224 East Cross Street
Baltimore, Maryland 21230



Now that your web site is created and works on the desktop, it's time to get it out on the Internet. A beautiful looking web site that is not marketed well is just as valuable to your business as an advertising brochure that is printed but never mailed to your customers.

Selecting a Web Host
One of your recurring costs in having a web presence is the payment you make to a company that hosts your web site. These are the people that are responsible for keeping the web site running 24 hours a day, seven days a week. Many web design firms offer hosting as well, but the majority of these firms are resellers of these services. ISI does not pretend to offer hosting, and will act as your advocate to choose a viable long-term partner for your hosting needs.

Search engine maximization
The majority of web site visits are initiated by Internet users querying search engines. There are several techniques used to optimize the exposure of your site to these engines, some of the techniques are on the design side, and others involve submission of the site to the search engines manually. Two of the primarily used web search engines charge for commercial site listings, but depending on your target audience, this may make sense for you.

Selecting a domain name (YourBusiness.com)
We would actually be discussing a domain name during earlier meetings, but now is the time to make a final decision. Let's be practical about your domain name. With over thirty million registered domain names (a conservative estimate), the chances are quite likely that your first choice of a domain name will already be taken. We will work with you to identify some alternate choices that make sense, and convey a professional image of your business.

Integrating your marketing campaigns
You probably already have a traditional marketing strategy to get customers in the door, such as direct mailings, mass media ads, fliers or other media. ISI can show you how to make your Internet presence an integral part of an overall successful marketing effort.

Internet Strategies, Inc.
224 East Cross Street
Baltimore, Maryland 21230



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